Ewiva, the joint venture between Enel X and the Volkswagen Group, took part as the Main Sponsor of the National Sustainable Mobility Competition at Key – The Energy Transition Expo 2025. For this event, Melismelis partnered with Ewiva to manage the entire pavilion dedicated to the competition, creating an engaging experience centered around electric mobility.
Melismelis was responsible for designing and setting up the track perimeter, where 17 student teams from across Italy competed. This not only enhanced the exhibition space but also made it more aligned with the brand’s identity. The ultra-fast Ewiva charging station, which allowed visitors to connect directly with the company’s cutting-edge technology, was also a key feature.
To further elevate the experience, a creative idea was introduced to engage the audience: a custom-made soundtrack for the event, generated with the help of artificial intelligence. This unique mix accompanied the competition, with dynamic call-to-actions and different speakers to keep the energy flowing throughout the event. A project that combines technology, sustainability, and entertainment, brought to life by Melismelis.
Supporting the entire initiative, Melismelis also provided Ewiva with extensive press office activities, handled by their Media Relations team.