“The road to perfection” is the headline of the communication campaign launched by CGT and managed by Melismelis. The project features the Cat® pavers, particularly the new Cat® AP400 and Cat® AP500 models—machines that represent the height of innovation in the industry, thanks to their ability to adapt to any type of road and their unmatched versatility. Their operational flexibility and ease of maneuvering make them the ideal solution for professionals in the field.
Melismelis localized the international campaign developed by Caterpillar for the Italian market, creating the campaign headline and producing all the necessary graphic formats for a multichannel media mix. Additionally, Melismelis developed the media strategy and managed the campaign on LinkedIn, Meta, and Google Performance Max.
The goal of the campaign was to generate qualified leads and increase traffic to the dedicated landing page, targeting a specific group of companies in the road construction sector. Thanks to a well-structured media plan and effective content, the campaign achieved impressive results: nearly 2 million impressions and over 44,000 clicks, reflecting strong engagement and interest from the target audience.