At the Touchpoint Awards Engagement 2024 awards ceremony, the Melismelis team received a Special Jury Mention for the @iosono.ivo project.
To engage a younger audience and speak to the next generation of earth-moving professionals, the agency created a true industry influencer: Ivo. A CGT demonstrator, Ivo presents Cat® Next Gen compact machines in a fresh, innovative way, using a distinctly social media-driven language.
On Instagram and TikTok, Ivo showcases the machines’ features and takes his followers on a journey across Italy, blending his personal life with his professional work.
With 12,500 followers, more than 90,000 reactions, over 9 million accounts reached, and 13 million views in just 7 months, these impressive numbers convinced the jury at the Touchpoint Awards Engagement 2024 to award Melismelis for the @iosono.ivo project.