Safe Food Advocacy Europe (SAFE), the independent non-profit organization based in Brussels that advocates for and represents European citizens on food and health matters, has selected Melismelis to provide strategic and creative consulting for managing its social media.
The aim of this collaboration is twofold: to increase SAFE’s visibility across Europe and grow its membership, while also raising awareness about food safety issues among EU citizens.
Melismelis will assist SAFE by managing activities related to the NGO’s social media channels. With tailored communication in English for each platform—Facebook, Instagram, and LinkedIn—the goal is to increase the fanbase and enhance engagement. Melismelis will handle content creation, including graphic design and post copy, as well as developing and managing social advertising campaigns.
The social strategy developed by Melismelis is designed to effectively reach various target audiences, from stakeholders (such as consumer protection associations) to industry professionals (like biologists and nutritionists), and finally to consumers seeking to make informed choices about their food.
The first campaign will raise awareness about the dangers of acrylamide in baked goods cooked at high temperatures, aiming to educate the public on this issue.