BLACK+DECKER is back in communication with two major trade marketing campaigns developed by Melismelis.
The agency supported Stanley Black & Decker in the design and launch of the BLACK+DECKER SUMMITSERIESTM SELECT rechargeable vacuum cleaner in Italy. This high-performance model features the innovative “Edge to Edge” technology, allowing for a complete clean even along walls, thanks to the unique suction system with side turbo brushes.
To capture customer attention and increase sales, the k-visual of the campaign, designed by Melismelis’ creative team, was used across all customized POP materials: from wobblers to hanging signs, totems to posters, as well as leaflets, folders, banners, and a landing page. The campaign will run for 4 months, from March 1 to June 30, 2024.
The collaboration with Stanley Black & Decker continues to grow, with Melismelis also managing a campaign highlighting the convenience and savings of BLACK+DECKER’s revolutionary Power Connect system. This system enables users to share the same battery across DIY tools, garden equipment, and 18V household cleaning appliances. The campaign will run for 2 months, from May 1 to June 30, 2024.