Workday, the leading cloud-based enterprise applications company for financial and human resources management, has entrusted Melismelis with the production of Elevate Milano 2024, the Italian stop of Workday’s international event that invites Italian changemakers for a day of discovery and dialogue.
The creation of this event involved 12 professionals from Melismelis, who, over 6 months of work, took care of every detail: venue, setup, entertainment, social media, catering, direction, logistics, and staff. For this occasion, the Melismelis team also came up with a special activity that, using AI, transformed participants into true rock stars, aligning with Workday’s international “Be a Rockstar” campaign.
Elevate Milano was a resounding success, attracting 450 attendees, 8 sponsors, and 20 speakers, and offering 6 hours of high-quality content and pure energy.