Unobravo, the online psychology service that helps find the most suitable therapy for each patient, has entrusted Melismelis with the influencer marketing activities for its #PensatiGiusto campaign. The campaign’s goal is to spread the message that there are no wrong thoughts, just the right people to talk to.
Through its scouting efforts, Melismelis selected three influencers who could authentically voice the ambivalent thoughts many people face every day. These influencers, thanks to their broad reach, effectively represent the clusters identified by Unobravo: Alessio Ferrantino and Giada Lanzotti, known on Instagram as @milanodascrocco, who depict today’s young workers in search of affordable, low-budget activities in an increasingly expensive society; @sofia_dallerive, representing Gen Z and the student world; and finally, Diego Di Franco, aka @ilmeravigliosomondodeipapa, who gives a voice to the experience of parenthood.
The influencers chosen by Melismelis were key in amplifying the message of Unobravo’s campaign to normalize access to therapy and raise awareness about mental health, reaching a potential community of 1.35 million users. These influencers also supported the #PensatiGiusto project by participating in the launch event held on October 10th in Piazza San Babila, Milan, where Unobravo engaged passersby and invited them to share their conflicting emotions.