On TV to show that Vianova answers in 3 rings (and more)

For Vianova, we created a brand awareness campaign that, through a series of creative ads, uses an ironic and light-hearted tone to highlight what distinguishes this B2B telecom company from its competitors.

The challenge: positioning Vianova as the ultimate choice for businesses

Vianova’s challenge was to establish itself as the top telecom company specifically designed for businesses. The company aimed to boost its brand awareness, becoming widely recognized and appreciated for the unique advantages it offers.

The idea: making an ironic comparison with companies not tailored for businesses

To achieve the set objectives, we developed a multi-spot campaign that, through a subtle comparison with what happens when you choose a different telecom provider, highlights the advantages Vianova offers.

The execution: 3 TV spots and a strong digital presence

The campaign for Vianova was a synergistic effort that involved working on 3 TV spots alongside a strong online presence. For 4 weeks, Vianova was featured prominently on business-focused media such as La7, RaiNews24, Tgcom24, Sky Tg24, Sky Sport24, and Class CNBC. The campaign also accompanied Italy’s victory at Euro 2020, with Vianova spots airing during the tournament’s matches. On the digital front, the campaign was planned across major online newspapers and included a digital media plan involving YouTube, search, programmatic display, video ads, and social ads on LinkedIn, Facebook, and Instagram.

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