Cogeneration Generation

“Voices of Cogeneration” is the cross-channel project we developed for CGT. Through the storytelling of successful case histories, we highlighted flexibility and tailor-made solutions, working across multiple platforms and creating truly integrated materials.

The challenge: developing an integrated project to promote CGT’s cogeneration solutions

CGT tasked us with developing a communication project that, by showcasing successful case studies, would position their cogeneration plants as truly customized solutions.

The idea: integrating print and digital by using customers as testimonials

Our idea was to start with customer testimonials. Their voices became the “Voices of Cogeneration.” Through their stories, we presented a series of monographic brochures that showcased the various tailored projects CGT has developed in the field of cogeneration. These brochures initially served as tools for the sales force and later became the foundation for a digital project that gathered all the testimonials on the CGT website, fueling a full-digital media campaign.

The execution: a truly cross-channel project

The development of the “Voices of Cogeneration” project allowed us to seamlessly integrate print and digital. Each channel supported the other, with customer testimonials and the narrative of how CGT tailored its solutions to meet each client’s needs providing a shared foundation for both.

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