Innovation fuels sustainability—straight from our clients

Episode by episode, Re-Evolution Technology presents solutions that generate both value and sustainability. It’s a journey across Italy—through quarries, construction sites, and companies that have embraced CGT’s innovations—showing how technology has become a powerful ally in reducing environmental impact.

The challenge: demonstrating CGT's technological innovations and their positive impact on business and the environment

CGT asked us to develop a communication project that illustrates how technological innovation has become an essential ally for businesses, delivering positive effects on both daily operations and environmental sustainability.

The idea: creating a serialized narrative

To showcase all the technologies that generate value and sustainability, we developed a multi-episode webseries. After crafting the project’s brand identity, we created the website re-evolution.cgt.it, where we released new episodes each week—each one dedicated to a different technology.

The execution: a true team effort

The creation of Re-Evolution Technology involved several divisions of the agency. From UX and UI to development, from the copywriters managing the editorial aspects to the designers who, after creating the brand identity, developed the opening sequence for each episode and the trailers for the launch. The launch itself was supported by the social team, which managed the campaign planning.

The results: one series leads to another

After the success of the 6 episodes of the first season, we’re now working on the second edition of Re-Evolution Technology. We’re ready to put on our safety shoes once again to showcase new technologies and successful case histories to the business audience.

Back to portfolio