Make space for the Champion. Actually, Four.

The ‘Win a Dinner with the Champions’ contest, created for ‘Il Viaggiator Goloso^®,’ was the perfect opportunity to blend gastronomy and sports. Through a multichannel campaign, we gave participants the chance to win an exclusive dinner with four top winter sports athletes: Michela Moioli, Giuliano Razzoli, Mattia Casse, and Roberta Melesi.

The challenge: maximizing the sponsorship between Il Viaggiator Goloso^® and FISI

Il Viaggiator Goloso^® asked us to find a solution to maximize its sponsorship with FISI, the Italian Winter Sports Federation.

The idea: creating a contest that brings customers to the table with the champions

We launched the “Win a Dinner with the Champions” contest, which allowed participants to enter the draw for two seats at an exclusive dinner featuring Il Viaggiator Goloso^® products and the Italian national team athletes—simply by purchasing one or more Il Viaggiator Goloso^® products.

The execution: a newspaper campaign and a domination

Using the athletes as ambassadors for the contest, we developed a print campaign designed to generate interest and encourage participation. The goal was to inspire the audience to enter for a chance to win a special dinner alongside elite athletes.

A station domination in Milan

The same campaign took center stage with a domination in the Galleria delle Carrozze at Milan Central Station.

An esclusive event

Lastly, we organized the gala evening that hosted the winners and champions, positioning Il Viaggiator Goloso^® as a brand capable of offering unique culinary experiences.

Website

The entire campaign was also supported by a website, fully developed in-house, which served as a portal to gather participants and provide detailed information about the contest.

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