Pioneers of social media with Unes

In 2011, we launched the Facebook page for U2 Supermercato, marking Italy’s first-ever social media profile for a supermarket. Today, the page boasts over 306,000 followers and a loyal, active community. In the years that followed, the brand expanded its presence to Twitter, YouTube, and Instagram.

The challenge: growing with our community

Being the first was just the beginning: over the years, we’ve strengthened our social media presence with the goal of increasing brand awareness and enhancing its digital reputation, always staying ahead of social media trends.

The idea: nurturing relationships with users

As platforms and their languages evolved, we gradually reached a broad and diverse audience. By implementing a community management strategy, we turned it into a vital support tool for customer care. The collaboration with influencers helped us create fresh, original content.

Unes today

Today, Unes’ social media editorial plans focus on themes that reflect the brand’s values, in addition to creatively promoting activities, initiatives, and products while actively engaging the audience. Social advertising campaigns enable us to boost content distribution and reach our target audiences.

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