Cedior asked us to increase the brand awareness of Elisir, the fruit and vegetable brand the company sells in some of Italy’s major supermarkets.
The challenge: making Elisir a brand worth choosing
Fruit and vegetables, with rare exceptions, are usually no-brand products. The challenge Cedior gave us was to grow the Elisir brand through an integrated communication strategy, boosting its visibility and recognition.
The idea: starting from scratch and making it to TV
To achieve the goals we set, we developed a communication strategy that, step by step, took us from reworking the brand to debuting in communication with an ironic, fresh, and lighthearted TV campaign.
The execution: new logo, new payoff
We started from scratch, redesigning the Elisir logo with new, recognizable features and creating a new payoff that highlighted the Cugini brothers, the owners of Cedior.
New logo, new packaging
Alongside the rebranding work, we completely revamped the product packaging, designing new, cleaner, fresher designs that aligned with the new visual identity.
First, a B2B Campaign
Alongside the new logo launch, we developed an exclusive B2B campaign targeted at buyers to highlight the company’s commitment to supporting the Elisir brand for those who choose it for their stores.
A Refresh for Social Media
At the same time, we took over the management of Elisir’s Facebook profile and launched the brand’s Instagram account, crafting an editorial plan that would highlight the many values behind the brand.
And then, "Bring the Garden Home"
At the end of the process, we created Elisir’s first TV commercial, where a home cook is watered by a friendly farmer to convey the message that when you choose Elisir, you’re bringing home more than just a product—you’re bringing the garden’s freshness with you.
A New Website and a Fresh Manifesto
For the launch of the new Elisir, we developed a brand-new website that provides details about all the products, the brand, and a manifesto reflecting its core values.
