Since 2008, we’ve supported Unes with a 360-degree approach, which includes handling the company’s media relations—communicating both corporate news and brand updates for U! Come tu mi vuoi, U2 Supermercato, and Il Viaggiator Goloso®.
The challenge: strengthening brand awareness
Our task was to reinforce the brand awareness of Unes and Il Viaggiator Goloso®, ensuring greater recognition and positioning in the market.
The idea: putting news at the center
To achieve our goal, we developed a concept that capitalized on the strong awareness of Unes and its brands—placing the spotlight on the constant flow of news coming from Unes and Il Viaggiator Goloso®. From new store openings and temporary shops to product launches, board appointments, and events targeting both the retail world and consumers, we make sure every update gets the visibility it deserves.
Plan development
For Unes, we manage the daily creation of consumer and corporate press releases and media notes, handle media inquiries, and coordinate communication in the event of any crisis situations.
The results
In 2022, we issued 22 press releases that generated over 2,000 articles and reached 220 million contacts.
