To launch a new exclusive residence in Verona, we pushed our boundaries even further.
The challenge: attracting a high-end target to a unique residence
Our task was to present and capture the attention of the target audience for the new prestigious Palazzo Poste residence.
The idea: making Palazzo Poste an iconic home
Presenting Palazzo Poste as something truly unique, iconic, and full of style. A residence for a privileged few, yet visible to all. An object of desire, perfectly suited for those seeking an exclusive apartment in a setting rich in charm.
A campaign that’s a crescendo of elegance
To present Palazzo Poste, we crafted a campaign that emphasized the property’s unique qualities. With a gradual crescendo of elegance, we showcased the residence as a unique, iconic opportunity—ready to become yours.
Developing an international media plan
Through a well-structured and comprehensive media plan, we expanded beyond national borders to reach international audiences potentially interested in making a significant investment in Verona.
The website: an exclusive view of the new apartments
The Palazzo Poste website is the landing page for all campaigns—an elegant display where users can discover the project’s features and benefits, with the option to explore all the floor plans of the apartments for sale.
