The @iosono.ivo project, created by Melismelis for CGT, has received another major recognition in the communication world: after earning a Special Jury Mention at the Touchpoint Awards Engagement 2024 last July, the @iosono.ivo project has now won the Touchpoint Awards Strategy in the B2B category.
With its innovative and strategic approach, the project revolutionized the communication of earth-moving machinery by bringing Caterpillar’s compact machines to Instagram and TikTok, creating a connection between the brand and younger generations.
Ivo, a CGT demonstrator, became a digital creator who skillfully combined technology and storytelling, engaging a young audience with compelling content about his work and the compact Cat® machines.
Winning the Touchpoint Awards Strategy in the B2B category further highlights the success of a smart, bold strategy and excellent teamwork, which successfully addressed the challenges of the B2B market in a fresh and innovative way.