Following the success of the first season, Melismelis is producing the second season of “Re-Evolution Technologies” for CGT: a video series in episodes where customers share their personal experiences with CGT’s solutions that create value and sustainability across quarries, construction sites, and production facilities.
The first season of “Re-Evolution Technologies”, released in 2023 across the company’s social media channels (LinkedIn, Facebook, Instagram, and YouTube) and on the dedicated website re-evolution.cgt.it, achieved great results: 16 million impressions, 44,000 clicks, 71 articles, 300,000 total readership, and nearly 3 million views (including 125,000 complete views) on Meta, YouTube, LinkedIn, and Google.
The journey continues across Italy with CGT, sharing, episode after episode, the story of the innovative technologies that help companies increase efficiency and sustainability while improving their performance.
After creating the brand identity and the re-evolution.cgt.it website for the first season, Melismelis is once again responsible for scheduling interviews, developing scripts, managing shoots on each set, and communicating the project through a comprehensive media mix, both digital and offline, on LinkedIn, Meta, Google, YouTube, as well as through Media Relations, Email Direct Marketing (DEM), and Internal Communication.