Pearson Higher Education Italia, a leading name in academic publishing, has chosen Melismelis as its partner for social media communication and managing digital advertising campaigns.
In addition to editorial work on Facebook and LinkedIn, aimed at boosting brand awareness and growing the fanbase in Italy, the agency also creates dark post campaigns on Instagram to promote the brand’s products and generate leads.
The strategy developed by Melismelis effectively meets the needs of two key audiences: university students and professors. The idea that these groups belong to separate worlds is, in fact, a misconception. Both seek a university experience that challenges, enriches, and supports them. Therefore, social media communication positions Pearson Higher Education Italia as the link between these two groups.
Through communication on Facebook and LinkedIn, the aim is to reinforce the brand’s credibility and authority in Italy. With a more institutional tone, the focus is on the brand, its values, and the uniqueness of its products.
Meanwhile, on Instagram, using an inclusive, fresh, and informative tone, the communication targets students, presenting the wide range of Pearson products.