With Ewiva, you can get wherever you want, even on TV.

Ewiva is the largest ultra-fast charging network for electric vehicles in Italy, enabling you to travel without limits or worries. With a 10-second mini-spot, we accompanied Ewiva to the first step of its brand awareness journey.

The challenge: the first step of a long journey

Ewiva is a brand destined for success and widespread recognition. However, today, it needs to build its brand awareness, one step at a time. The challenge with Ewiva is to raise awareness of the benefits of a charging network that is revolutionizing electric travel in Italy.

The idea: directly reaching our target

We created a 10-second billboard aired on La7, during prime time on the network’s top shows and in the weather segment of the news. The goal was to reach Ewiva’s core target multiple times, directly.

From media strategy to the creation of the mini-spot

We handled the media strategy and media planning for the spot to effectively reach the target audience, writing and producing a mini-spot that introduces Ewiva to the public. In just 10 seconds, we simply and directly show how a nationwide ultra-fast charging network makes it possible to travel worry-free and sustainably across Italy.

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