Gruppo CAP, a client to listen to

For Gruppo CAP, we communicated the launch of the podcast “Capirci un tubo,” creating its visual identity for both the first season in 2022 and the second in 2023. The first season delves into the theme of water, offering insights and curiosities, from Roman aqueducts to water on Mars. The second season tackles climate change, highlighting the serious challenges we face and exploring potential solutions for both the present and the future.

The challenge: launching the podcast

We had to introduce a new project that would bring people closer to important topics like water and climate change, while keeping the tone light, engaging, and approachable.

The idea: focusing on a pop image

We created a vibrant, pop-inspired image and communication to promote a podcast truly for everyone, featuring short and engaging episodes.

The campaign: from the key visual to radio

We developed all the communication materials, beginning with the key visual and podcast cover, followed by the print campaign, radio spot, and social media content.

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