Melismelis
At Melismelis, everything’s going well with Muccino’s first series
Sky

At Melismelis, everything’s going well with Muccino’s first series

“A casa tutti bene” marked Gabriele Muccino’s debut in television, winning over audiences with its compelling and emotional storytelling. To launch this event series, we developed a fully digital communication strategy that supported “A casa tutti bene” throughout its two seasons.

The challenge: launching Gabriele Muccino’s event series and sustaining its momentum

Sky tasked us with promoting the series by sparking audience interest, boosting visibility, and fostering engagement across social media channels.

The idea: crafting an all-digital strategy

We concentrated our efforts on digital, designing a media advertising strategy focused on boosting video views and impressions. The campaign spanned a dedicated website, targeted social ads, and episode-by-episode promotion throughout the season.

At Melismelis, everything’s going well with Muccino’s first series - The idea: crafting an all-digital strategy At Melismelis, everything’s going well with Muccino’s first series - The idea: crafting an all-digital strategy At Melismelis, everything’s going well with Muccino’s first series - The idea: crafting an all-digital strategy At Melismelis, everything’s going well with Muccino’s first series - The idea: crafting an all-digital strategy At Melismelis, everything’s going well with Muccino’s first series - The idea: crafting an all-digital strategy At Melismelis, everything’s going well with Muccino’s first series - The idea: crafting an all-digital strategy

A campaign of short mini-trailers

Using footage from the series, we produced a wide range of engaging video clips that went beyond the traditional trailer format. This approach enabled us to connect not only with fans of the show, but also with a broader, more diverse audience.

A social page to launch the ads

The social media pages of “A casa tutti bene” were originally designed as a launchpad for ad campaigns, but soon became a reference point for fans—playing a key role in boosting the series’ awareness and reach.

At Melismelis, everything’s going well with Muccino’s first series - A social page to launch the ads

A website as a landing hub

The dedicated website provided visitors with detailed insights into the plot and characters, inviting the audience to dive deeper into the story of the Ristuccia family.

At Melismelis, everything’s going well with Muccino’s first series
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