In radio with the right light

For Philips LED, we created the campaign “The right light changes everything.” A fully radio-focused campaign to promote Philips LED solutions through three lighthearted and humorous radio spots. The campaign was designed to demonstrate how a smart lighting choice can not only save money but also improve quality of life.

The challenge: highlighting the benefits of Philips LED

Philips Hue asked us to promote Philips LED light bulbs to increase consumer awareness about Philips LED products as a sustainable and cost-effective lighting option.

The idea: the right light changes everything

With the concept “The right light changes everything,” we illustrated three different situations where it’s definitely better to keep the light on, especially since with Philips LED, savings are always guaranteed.

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