“Green Dream” is an ambitious project by Utilitalia that turned the ecological transition into an extraordinary adventure across Italy—led by Margherita Granbassi and Nicola Lamberti, aka Lambert.nic.
The challenge: showcasing utility companies already leading the ecological transition
We were tasked with promoting the ecological transition by highlighting how utility companies are not only ready—but already taking action to shape a more sustainable future.
The idea: creating a web series to tell the story of two green dreamers
To achieve our goal, we produced a six-episode web series following Margherita Granbassi and Lambert.nic on a journey across Italy. In each episode, they visited a different utility company, discovering how these businesses have already embraced change—becoming increasingly innovative and sustainable.
Before the journey
Before following the two protagonists on their journey across Italy, we first developed the naming and brand identity—bringing Green Dream to life.
During the journey
We used various social media channels to promote the web series, engaging the audience with teasers, behind-the-scenes content, and exclusive extras.
Looking for travel companions
We also developed a campaign that, episode after episode, invited the audience to follow the adventures of Margherita Granbassi and Lambert.nic.
A website that’s a true Green Dream
Finally, we designed and developed a website to tell the story of the project and follow the adventures of the two green dreamers.
