A spring in-house

Fonte San Rubinetto is a project created for Gruppo Cap. Through an integrated mall activation, a digital communication plan, and a TV spot, we showcased tap water as a good, healthy, and controlled water.”

The challenge: showcasing tap water as a good, drinkable water

Gruppo CAP asked us to develop a campaign in the Metropolitan City of Milan to highlight how tap water is good, healthy, and sustainable, thanks to the constant control provided by Gruppo CAP.

The idea: creating a new brand

Our idea was to create a new brand: San Rubinetto water. We developed the naming, logo, and visual identity for the brand, envisioned a 10-stop tour to highlight the authenticity of tap water, and created the launch TV spot.

The execution: malls, TV, and digital—united for water

Developing this project meant working across multiple channels. After creating the brand identity and producing the launch spot, we organized a 10-stop tour in malls across the Metropolitan Area of Milan, designing the stand and managing every detail of the event. Each stop was supported by a digital communication plan that engaged citizens, inviting them to experience the quality of Fonte San Rubinetto water.

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