A Visual Identity Made with Heart

We developed the visual identity for ACUORE by Arca Assicurazioni, the new insurance solution designed for those who want to take care of their own health and the health of their family.

The challenge: creating reassuring communication

The challenge was to shape the identity of such a sensitive product as an insurance policy that safeguards health and family.

The idea: everything that matters to us

We positioned ACUORE as a reliable, customer-focused solution, starting with its name. The visual identity and tone of voice were designed to be reassuring and welcoming, while also conveying a sense of security and expertise.

The project: from naming to communication

For ACUORE, we created the naming, logo, and visual identity, all based on the concept of protecting what matters most to each of us—everything that “is close to our hearts.” We also developed a dedicated B2B website for banking institutions and created BTL materials, including an informational folder and email marketing campaigns.

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